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  1. How to twitter like a pro (Reborn Series)

    January 28, 2012 by GissiSim

    At first look, twitter will look very simple, easy to master and something you will get bored with fairly quickly. This is exactly the way I looked at it the first few times I tried to get into it. “I’m going to the bathroom”, “I’m going out” was about the extent of what I could see accomplished with this tool. However, the deeper you get into it, the more time you spend figuring it out. It turns out that twitter is one of the most powerful tool on the web today. Here I will teach you how to twitter like a pro.

    Twitter Client

    This is one of the most important parts of being able to really get into twitter. If you are just using the website, you really aren’t exploiting all the features that twitter has to offer. For me personally the only client to use is tweetdeck. Tweet deck offers you columned look at different feeds. I have mine set up to show my Public feed, then my Replies, Next my Direct Messages, then my Buddy List, and last a search I’m interested in. If you can only access the web, I recommend using Tweet Tree. It’s a very powerful version of the twitter page. Take a look for more info.

    However if you are an iPhone user and need a mobile version. Take a look at Tweetie. Yes it costs $2.99, however it is totally worth it in my opinion.

    Your Profile

    Customize your profile with your own background and colors. Write a good bio, and include things you are interested in. This is something I base my follow back on a great deal. If I can’t see what your into, I probably wont follow you. Also have a link to your personal webpage, wordpress blog etc. I would say that having a blog with some good articles on it makes it that more likely that I will want to follow you back.

    Pay attention to your loyals

    The reason I say you should keep a buddy list in your tweet deck is because it’s important to follow what your loyal twitter followers are doing. If they just end up falling into the void that is your main twitter feed, you will not be able to follow what they are doing. Soon you’ll forget about them, and they’ll forget about you. I would say that this is very important to have your community grow.

    Re Tweet is key

    If you see something you find interesting that someone on twitter says, be sure to show him some love by re tweeting it. I’s very simple and shows your followers that you are paying attention to what they are doing. Simply type in RT @theirname or Re Tweet@theirname and then the message they wrote.

    Link etiquette

    You’ve probably seen small cryptic URLs all over Twitter. The reason people do this is so they can get write more about the link. Or also to shorten it if it’s too long for the 140 characters. I must implore people to please write a detailed description about what your link is. If you don’t tell me what is on the other side of that click, I’m not going to click on it. That simple.

    Seeing your linking success
    I personally want to be able to see how many people click on the links I post on twitter. I highly recommend using Tweet Burner for this. All you have to do is use their service to minimize your links, it’s twurl and you can select it in TweetDeck. Then you can log yourself in with your twitter user name and password on their site, and look at your Archive. Very helpful.


    I use hastags as much as I can. They are the #something. The reason people use these is to get their message out to a wider user base. It’s a good way to get followers in a certain area. Lets say that I have some good information about a new apple product. I only have 20 followers, so I’m not seeing the benefit of tweeting it. However if I write the message with #apple, then people that are actively searching for this hash will see your message and in return follow you if it’s good.


    Probably the most important and underused tools on twitter. I actively search to find new people to follow. For example I’m big into sharepoint, so in my tweet deck I’ll put an active search for just the word sharepoint, so whenever anyone on twitter mentions it. I get the information. If it’s something very interesting, I’ll end up following them.


    I find this to be a fairly important aspect of the current twitter atmosphere. What we do on Fridays is recommend people that we are following to people that are following us. I would prefer to get a few very good names, instead of a long list of just everyone on your list. Also if you can put a description about them as well, that just makes me more likely to follow them. Another very good place to find people to follow is, I would recommend you add your name to their list.

    Twitter Analyzer

    Once you’ve set yourself up a nice following. It’s a good time to start using some twitter analytics tools. My favored is and You can read more about them in a previous article here.

    Be helpful

    Twitter to me is all about helping your tweeple. I’m always trying to give out useful information, or help others with questions they have. That is the best way to gain respect and follows on twitter. By doing this you also get help in return. Also just have fun!

    By the way you can follow me @GissiSim

    Orginally posted by GissiSim on Mar 9, 2009

  2. Tweet Deck Like a Pro (Reborn Series)

    November 9, 2011 by GissiSim

    People have been asking me for more tips about how I use my Tweet Deck. I was sort of wanting to give twitter a little rest. However the response has been overwhelming, so here we are. I’m personally under the impression that there is no other client worth using. Yes it’s not the prettiest client around. At first it can be awkward to use. However once you learn how to use it like a power user, you’ll never know how you tweeted without it!

    First time

    When you first start your tweet deck up, you’ll be greeted with 3 columns. All FriendsRepliesDirect Messages, and there might be a TwitScoop column all the way at the right. If TwitScoop column is there, close it quickly with the X in top right. Also close the Replies column. What you want to do first is click on the Search button in the toolbar in the top left, it’s the magnifying glass icon =)

    Now you’ll get a nice search box popping up. Write your twitter username into it. This is the column that will replace the replies one we closed earlier. The reason we do this is because sometimes people forget to add the @, also you’re own tweets come in there so you can remember what people are replying to =) Now use the arrow at the bottom of your new column to move it to where the old replies column was.


    Something that is worth getting out of the way quickly. There are a few things you want to change right away. Start by turning off the annoying noise tweet deck does every time new tweets come in. Select the Narrow column view, lets you fit more columns in. You can uncheck the “Include All Friends Notifications” since it’s not a very informative notification. I personally prefer the Tweet Window at the bottom, try it out for yourself and see. One other thing that is optional is to Open profiles in web page, it’s good if you are big on looking at profiles since looking at them takes API calls. You only get 100 API calls an hour. I actually have this selected at work.

    Here is what your general tab might look like:

    You can play with the Colors/Font tab all you want, I’m not going to give you any pro tips on that =) However the API tab is something you need to look into. It’s hard for me to tell you exactly what is best in your situation, so here is a screenshot of how I have mine set.


    Once you reach a certain number of people that you follow, your going to want to set up a group. Click on the group button in the top toolbar.

    In my case I only have one group set up. This group is for my close friends and family, people who’s tweets I don’t want to miss at all. I have very few people in this group just so it doesn’t get over crowded. I’m sure that once people have even more followers it will be nice to set up a few different groups for different groups of people. One for professionals, one for co workers, etc etc.

    Now there are a few ways to add people to your newly created group. However I find the best way to do this is by mousing over their profile image, click on the more icon. You’ll get a dropdown where you can choose to add them to any group that you would like.

    Looking at this menu you will see a lot of very useful features. One that I actually use on this list is the Translate one. Sometimes the people I’m following will write one and one tweet in a different language, and instead of unfollowing them like some people do, I just translate the tweet =)

    Once you reach this point you should have a window that looks something like this:

    Search and Filter

    Now it’s on to what makes twitter so powerful. I’ve learned to use this to watch how my blog articles are traveling. See what people are talking about on a certain subject. You name it, the search functionality can do it. I’m sure I’m not using it for everything it can be used for yet, however it’s been very useful with how I’m using it as is.

    You’ve seen how to do a search with your username and replies, so you achieve this in the same way. What I like to write in there is the name of a blog article that I’m promoting at the moment, since people that tweet about it rarely include my name in it anymore. Also this way I can find new people that like my articles and webpage, in return following them or get to know them. If your blog article is long enough it should be enough to just write it as is, however sometimes you might want to put quotes around it “How to blog like a pro” that way you get those words in exactly that order.

    Another thing I like to do is have a open search on something I’m interested in like Sharepoint, Apple, CMS, PHP, WordPress etc. This way if I see someone write anything interesting about something I’m INTERESTED in, I can add them =)

    So here is an example of how my TweetDeck is now:

    Now there is really one more thing left to talk about and that is the filter. I’ve talked about this before in an earlier article, however I want to include it here as well. At the bottom of every column there is a filtering button.

    Like I’ve talked about here you can write things like http and RT @ to get some of the best of what your friends are talking about. You can filter more things than just for text, you can filter by User, by Time, and by Service they entered the tweet. So another thing I like to do is select services and write blip to get some good music people are talking about =)

    One last thing about filtering before I wrap up this article is that you can also select to filter things MINUS a specific word, or time, or person etc etc. Can be very useful if someone is tweet spamming, or however you would like to use it =)


    So now you guys have seen how powerful Tweet Deck can be. I’m sure there are so many more interesting ways to use it to make twittering more powerful and enriching. Please write about some good tips which you use all the time that are missing from this article. Would love to get some of your personal favored TweetDeck tricks!

    Orginally posted by GissiSim on Mar 13, 2009

  3. Google Analytics Segments (Reborn Series)

    November 9, 2011 by GissiSim

    I wanted to put up a few examples of how I am using Google Analytics Advanced Segment creator. I will be following up with more articles on how to do more cool things with Advanced Segments, Custom Reports, Intelligence Alerts, and even some of the Google API calls.

    Here is a great way to create a Advanced Segment to see how much traffic you’re getting from your social media sites such as, etc etc etc.

    Social Media Advanced Segment

    1. Go to Advanced Segments on the left column.
    2. Click ‘Create new custom segment’
    3. Under Dimensions find Source, drag it over to where it says Dimensions or Metrics
    4. Then you will see Condition, select ‘Matches Regular Expression’
    5. Here you list your social networks as a regular expression. Here is what I have: facebook\.com|twitter\.com|flickr\.com|youtube\.com|digg\.com
    6. At the bottom give it a name.
    7. Now you can test it to see if it works, once thats done hit ‘Create Segment’

    Advanced Segments

    Please know that you can click on the images to get a their full size counterpart.

    Then we go and put it into action in the Dashboard. Here I will just show you a picture how how you do it. Pretty self explanatory.

    Analytic Graph from Advanced Segments

    Like I said this is just the start. I will be writing more articles with more intense use of these new features. I just wanted to give a quick simple example to get you’re ideas popping. There are of course some more ways I use this, to see what News Sources are linking to my webpage. So maybe cnn\.com|bbc\.co\.uk etc etc.

    As you can see there are endless possibilities, and these are the tools that the company I work for ( Ergo Group ) uses to help our clients archive the conversion goals for our clients.

    Orginally posted by GissiSim on Mar 26, 2009

  4. How Twitter Helps (Reborn Series)

    July 25, 2011 by GissiSim

    Twitter is becoming a part of our every day lives. You can´t watch TV or listen to the radio without it being mentioned. Since more and more people are starting to use the power of Twitter. It´s time to really see what we can use it for.

    1. Twitter Helps us watch TV

    Darren Waters of The BBC wrote an interesting article about how Twitter has made TV viewing social again.

    “Last night I was watching Eurovision with Twitter running on my laptop. In real time, my Twitter friends and I shared comments and made observations about the event as it was happening.

    Here we can see how Twitter enhances his experience. Something that might have been a fairly normal or boring viewing has become something special. I´ve seen people watching shows together like Lost and Heroes etc. Try it sometime, you might just like it.

    2. Twitter Help us Report

    It was quickly realized how powerful Twitter was in this area. Now you can write about a local happening in real time, taking the power out of the big media companies and puts it back in the peoples hands. Many reporters have started to embrace Twitter as a new way of getting to their listeners. News agency are also all over twitter, from CNN to Fox News.

    Here is an interesting article about how Reporters use twitter.

    3. Twitter Helps us Raise Money

    One of the best example of this has been the Charity: Water campaign. There was a huge “Twestival” held in 202 cities around the world. Here Twitter helped spread the message, that people need clean drinking water. So far the project has raised $250,000. Go to Twestival home page for more information.

    4. Twitter Helps us Work

    I use twitter all the time to help me in my day to day work. If I have a problem with a jQuery function, or sharepoint configuration. I can post my query to my Twitter buddies, most of the time they have helpful information to pass along. I highly recommend you try using it for your benefit in this respect, however be sure to help others in return.

    Take a look at this article from the New York Times on how Twitter can help you at work

    5. Twitter Helps us Become a Better Writer

    This might not be clear at first. However, since Twitter is limiting us to only 140 characters at a time. We really need to work hard on condensing our message, making it clear and concise. This can be great for copywriters to really hone their skills. For an excellent in depth view on how Twitter helps you become a better writer, check out copyblogger.

    6. Twitter Helps us Do Presentations

    Excellent to use Twitter to make a presentation. Even though it isn´t on Twitter itself, it can help you really get some useful information and sources for your topic. It could actually be a fun thing to actually pose a question on Twitter durring your presentation, and then check back at your replies at the end and see what they give you. Risky sure, but fun.

    There is a fun video on how this works. See the video here.

    7. Twitter Helps us Fly

    An excellent article in USA Today(article no longer on their servers), talks about how BWI is using Twitter to let travelers know about their flights, cancelations etc right form Twitter. Now you can get those updates right to your phone, anywhere you are. Very good example that other companies can pick up and run with.

    8. Twitter Helps us Get To Know Stars

    Twitter has been huge with the Hollywood elite. From Britney Spears to Shaq to Stephen Fry to Demi Moore, there are all kinds of starts and famouse people on there for you to interact with. Most of these starts actually write back to fans (however you need to be really lucky to catch their eye). So you can get to know a Star =)

    9. Twitter Helps us Research

    Very good tool for advertisers to get a candid glimps into the lives of their clients. You can also do some reference research on Twitter. Take a look at this blog to get more information about this.

    10. Twitter Helps us Get A Job

    Yes you can even find a job using Twitter. Actually turns out to be a great place to find a job. Here you can really get into personal contact with companies and people working at companies. You can show your worth by posting useful information and projects you´ve been working on. There are a few sites that actually pick up job listings on Twitter. Take a look at for some more help.

    11. Twitter Helps us Eat

    Often when you´re traveling, you aren´t sure where the best places to eat are. Of course here Twitter helps us out a lot. There are people from all over the place on Twitter, so all you have to do is ask “What is your favorid restaurant in BLANK area”. Now sit and wait for some suggestions. For more information take a look at this blog article.

    Orginally posted by GissiSim on Mar 26, 2009